DOOH Advertiser Dashboard

OOHAi

Web App

DOOH Advertiser Dashboard

SaaS

Customer Services

React Native

A web dashboard that allows businesses to run geo-targeted outdoor advertising campaigns and monitor performance in real time.

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Business Context

Traditional out-of-home advertising lacks measurable performance and campaign flexibility. Businesses often invest in outdoor ads without knowing who actually saw them or how effective they were. The objective was to bring the logic of digital ad platforms into the physical world.

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About Client

The client is a startup founder building an AdTech ecosystem that transforms car-top and public digital displays into measurable, geo-targeted advertising channels for local and international markets.

Key Features

The most important functionalities of the application.

3D device ad preview

Advertisers can preview how their ad will appear on selected devices (car-top, kiosk, in-car) before launch.

Geo-Targeting

Users can define campaign zones by entering specific addresses and selecting a display radius in kilometers.

AI audience estimation

AI analyzes audience demographics in real time without storing personal data or facial information.

Campaign management

Advertisers manage campaign settings, budgets, schedule, creatives, and track performance from one central view.

What we've accomplished

We delivered a scalable advertiser dashboard that translates digital AdTech mechanics into measurable physical advertising, combining geo-targeting, AI-driven estimation, and real-time campaign control.

Key Achievements

Precise, geographically targeted outdoor campaigns became possible thanks to radius-based configuration.
Implemented real-time campaign monitoring and device tracking.
Built a privacy-first AI audience estimation system that is compliant with GDPR principles.
Designed an intuitive campaign flow for small and medium businesses.
Integrated a hardware communication layer to synchronize ads across physical displays.